Website design for Startup: Pawly

For our final project at Ironhack my amazing colleague Cindy Oran and me worked for/together with the Berlin based entrepreneur Anne Marschner and her Startup called Pawly. It’s a website for improving the coexistence of dogs and their owners by providing easer access to services in one platform.
As I just checked, they already started to implement a lot from our project – yey.

Find an even more precise article on our project at Cindy’s medium post.

We got a short brief from Anne at the beginning of this project, based on her research we started our own research to get even more data and to go through the ux processs ourselves. Therefore we used various methods like: Affinity Maps, How Might We’s, a Problem Statement, Personas, Moscow Method.

Based on our data we set a User Flow and created a Sitemap for the website. Also we decided on a moodboard after a quick survey and created the final Style Tile.
So we got everything we needed and jumped right into the first lo-fi and midfi, did several iterations for both and finalized our hifi prototype (which you can find at the very end).

We were also lucky to co-work with the web development team – also from Ironhack – on our final project as could really work on a good solution for our client together.